The Athena Arena Podcast Artwork Image

The Athena Arena

Liz Gracia

Suppose you can’t keep up and don’t know where to begin. How would you like to have a business and digital marketing mentor with decades of multi-faceted entrepreneurial experience guide you with Sage Wisdom and enlightened insights? What if you could sidestep sinkholes, pitfalls, and major delays in bringing your business vision and aspirations to fruition with simple, actionable steps? Enter, The Athena Arena Podcast - The Digital Content Strategy Academy for 6, 7, & 8 Figure (what I call) Wonder Woman Brands & Mastering Your Inner Game And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women. This digital marketing podcast is intended to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence as to where to begin on your content marketing journey, building a successful online business and letting go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.You do not need to be everywhere doing everything whatsoever!Now here’s something else…this podcast is also intended to help you “Master Your Inner Game.”And not necessarily in the usual way…But in the meantime…My name is Liz Gracia, I have been a successful restauranteur, multi-unit home furnishings retailer/owner, retail consultant, and director of operations & marketing for a $ 4 million/year interior design firm and retailer, wholesale manufacturer, and small digital marketing agency founder since 2009. I started in my digital marketing agency specializing in SEO-driven WordPress website design for 100s of small businesses and conscious solopreneurs.Since then, I have tackled all areas of the online marketing landscape that I will address in this digital marketing podcast, including:SEO (search engine optimization)-KWR (keyword research)Developing a content marketing strategy in general…Personal branding and the significance of branding in general…Email marketing & list building,Building sales funnels,A/B split testing landing pages and email opt-in forms, PPC advertising,Affiliate Marketing,Social media marketing,WordPress website design,Video marketing, Podcasting,Business building,And so much more!So, there are many topics I can cover in this podcast. And if you have particular questions or topics beyond digital marketing, I welcome them.And on that topic, you can ask me a question that could eventually become a podcast at you for joining me as we evolve in creating simple, impactful content marketing strategies for your business and mastering your inner game.