Hey there. Are you ready to build the ultimate lead magnet for your business? If so, I'm sharing seven tips for creating a compelling lead magnet in today's episode. Now with the right strategies, you can create an effective lead magnet that convinces potential customers to opt in for your offer and boost your sales. I also created a cheat sheet of top-converting lead magnet type that I have curated from significant online marketing companies and resources that have tons of data at their disposal. And they compile it all and analyze it and share it with us. So I curated those for you, which you can access a link to at the top of the show notes below, or you can go to the athenaarena.com forward slash top L as in lead M as in Magnet ideas. That's all one word, Top LM Ideas. But before we get into today's exciting topic about generating leads for your business, my name is Liz Garcia. I'm your happy, insightful, and perceptive host of Athena Arena Radio.com. Welcome to episode 17 of the Athena Arena Podcast, which is the Content and Digital Marketing Strategy Academy for aspiring six, seven, and eight-figure, what I call Wonder Woman brands, and mastering your inner game. And for all you brilliant men out there, don't be fooled by the whole Wonder Woman thing. This is meant for you too. So let's get to today's topic. And before I share my seven tips for creating a compelling lead magnet, let's cover the basics. First of all, what are lead magnets and why are they so significant? And if you've been to most websites, especially big ones, you know you get a pop-up window when you're right when you enter the site that has some sort of offer, compelling offer, that encourage you, encourages you to give them your email address in exchange for whatever that offer may be, whether it's a discount, a cheat sheet, a checklist, take a quiz, all kinds of goodies that can be a lead magnet on that home page of yours. Now lead magnets are any type of content that can drive leads into your business. They can include quizzes, ebooks, white papers, webinars, some sort of, you know, seven-day challenge, 30-day challenge, tools, like fun tools that it's gonna always be used by your ideal clients. Mobile apps can be lead magnets for sure. I I use I've created a mobile app for that purpose. Discount codes and so much more. And we're gonna cover some more of the top ones in this podcast, and then you can also go and download the cheat sheet list that I created as well. And what lead magnets do is provide users with something valuable in exchange for their email addresses and some personal information. By creating a lead magnet, you can capture leads from across various channels, including social media, organic search, of course, page search. This is how you really start generating more leads, is really spread it out all over the place so people can find you wherever they may be at online. So let's start with tip number one. I promised seven tips. Let's start with number one. Tip number one is do the research. And my number one thing on my online marketing checklist is to do the research first. And as a search engine optimization and search engine marketing expert, I've been doing this stuff since 1999, but officially since 2009, you want to do keyword marketing research, is what I recommend because it's an easy tool to find online. You can find free keyword research marketing research keyword research tools and find out what are people looking for. Don't try to guess when it comes to your lead magnet, especially if you don't you're not really sure. You got to do some research. So I always start with keyword marketing research because Google's got all the goods. Google knows what people are looking for and they compile all the data. So you can see like how many people a month are looking for this particular item, what type of keyword phrase are they using to find it, and make sure you're aligned with that. If you're a novice or you're having you're struggling with generating leads, let's go find out first what the heck are people looking for. So again, there's keyword research tools that are free online, and then there's um great services that I use like ubersuggest.com, scmrush.com. I mean, these are tools for marketers, but certainly for individuals that have their own companies, you're gonna find tons of very valuable information doing that type of research and understanding the market better. And I want you to keep in mind that if you haven't created a lead magnet yet, then you've got to realize there's a lot involved in it. And you don't have to do the whole blueprint for this that I'm gonna tell you about right now, but down the line you're gonna have to like add on in order to optimize that those conversions and sales you're hoping to generate from your lead magnet. So just a quickie on what a lead magnet journey looks like. So, first of all, you gotta decide what the lead magnet's gonna be. Then you're gonna decide the creative aspect of it. What's it gonna require? Is it a video? Is it audio? Is it um some infographics? Is it a white paper? Is it an ebook? You know, what type of um skills or talent is gonna be required to create this thing, right? So that's number one, creating the actual asset. Number two is creating an opt-in form or a landing page where people can access that lead magnet and opt-in for it. So there's your l your opt-in form or landing page. Then you've got to deliver the lead magnet in some sort of email automation stream, and you typically would want to create an email automation stream of anywhere from four to seven emails so you can nurture that lead and bring them more into your business for and understanding what it is that you do and how you serve them. So you've got the development of the lead magnet, the development of the opt-in form or landing page, and then the email journey. And then you're gonna want to share this in social media, on podcasts, video casts, wherever you're broadcasting. And that's quite a bit of work and understanding. So you don't want to spend that much time and effort without having a decent idea of what the potential is for your lead magnet based on search volume and interest that you'll find online. Okay, tip number two is so tip number one, do the research. Tip number two, develop the right lead magnet for your audience. Now, first you gotta know are you targeting the right people with your lead magnet? And it's essential to develop a lead magnet that speaks to your audience's specific pain points and interests. And remember, you can create lead magnets for different aspects of the journey of your ideal audience, which is what I do. So, as an example, as a digital marketer and website designer, social media marketing, we do I do all of that digital marketing stuff, email marketing too. Um, I have quite a few different types of audiences that I can serve. Like people that just need a content marketing strategy, there'll be a lead magnet for that. People that just need search engine optimization, there's something different, that's a different type of lead magnet. People that want a lead magnet strategy. I would develop a package for that. So there's and then people that need branding, and then just a new website or revamping a website, all kinds of stuff. So I have tons of opportunities to create lead magnets for different types of audiences. You got to consider that for yourself. And if you're just starting out, you want to create a broad lead magnet that would appeal to many people in your audience, and then you'd have to kind of narrow down what they need through like an email automation sequence where you can split them off depending on what their interests are. You know, you get them in the email, then you ask them what they are interested in, like maybe they have five, you have five different things that you do. You can let them check off what they want to hear about, and then once they opt into like say that's a group or segment, like on my email marketing, I would segment people that are interested in branding, segment people that are interested in social media, you see what I'm saying, and then those segments could trigger other automations for you in the email journey. So just keep that in mind, you want to make sure you're speaking to the right audience, first of all, but then segment them too, because the more you can segment, the better your conversions are gonna be. So just in regards to lead magnets that are not performing well, and if you did them yourself and you're not familiar with marketing, and you did your own website or you do it yourself, or you gotta realize if a lead magnet isn't doing well, the number one problem is likely you're trying to go after the wrong audience. You're putting it in front of the wrong audience. You gotta like your personal Facebook page as an example, that's not gonna deliver necessarily a strong conversion rate or engagement rate. So make sure you're putting it in front of the correct audience. And as you brainstorm ideas for your lead magnet, you want to zero in on one thing that solves the problem most people in your target market are having. So this is for beginners or people that are just starting out. You got to make sure you've you're you know what the lowest hanging fruit is and how that helps everyone in your target audience. Okay, so that's tip number two is to make sure that lead magnet gets in front of the right audience. Tip number three is that headline, when you create an opt-in form or a landing page, the headline and the subtext of that offer, whatever that offer is, has got to be really compelling, concise, and to the point. And um, a couple weeks ago when I was talking about optimizing your website, I shared uh the website MailChimp.com, which I use for my email service provider. And if you go to mailchimp.com, they have a super simple, compelling, and likely super high converting because they're a billion-dollar company, they know what they're doing in marketing. But I want you to look at that and then model it for your own business. So if you go look at it, their their headline is big and simple. Turn emails into revenue. Four words, that's it. And then they say, win new customers with the number one email marketing and automations brand that recommends ways to get more opens, clicks, and sales. So you're speaking to that pain point. What do you want? You know, I as a marketer, I want more opens, clicks, and sales, that's for sure. And if MailChimp has got the data, which I know they do, that's going to help me to convert better, that's the service I want. Just as an example. So I love to use that as a very simple example for all of you to go model. So go to MailChimp.com. They're huge marketers, they have the marketing team and budget and wherewithal to do advanced split testing and figure out what works, what doesn't work. That's a great place for you to start. So, what I recommend is you come up with a few headlines and subtext and take a survey. Like, like throw it out there on social media if you have a good following or an email. You can just throw out one at a time and ask people to comment. Did did this move you? How did you feel about this? Were you eager to, you know, you can ask them questions and find ways to comment, or send out a survey to your your ideal your best customers, like ask them for help on what would move the needle for them, make them want to take action. And it's so funny, I'm always surprised when I think I know what will resonate most. And I recently did a survey for a title of my I'm creating a content marketing strategy online course, and I created three, I think three or four titles and three or four subtexts, and the one I was super surprised by the one that outranked all of them by like 80% of the choices were this one particular one that resonated most with people. It was super informative to me and compelling. Then I'm like, oh okay, I gotta stop thinking I know it all and ask people what resonates with them. Okay, on to tip number four. So tip number three is you go on those opt-in forms and your landing pages for capturing leads, that title of the opt-in form has got to be compelling, and then that subtext that says, This is why you're here, I'm gonna solve some problems for you. Okay, tip number four is to create an attractive opt-in page or form that makes a great first impression, right? So you want to design an opt-in page or form that looks good, reads well, short and concise, and entices people to enter their email addresses. That's key to getting more leads. You want to make sure that form is engaging, easy to use, and doesn't contain too many uh form fields. So there's there's arguments to be made, like how many how much information do you want to ask for? And that will deter that's really determined on your business. Um you gotta understand your market, and you're gonna know you've got to understand who you want to work with too. So highest converting opt-in forms have one field, and that's the email address. That's it. There's an upside and a downside today. And from someone who's been doing this for since 2009, I think I want highly engaged potential, I want a highly engaged email list, not some tire kickers that just want your freebie. So the ego wants all the leads they can get, when but when you find out you're paying for these leads, like in your email service provider, the more the bigger your list, the more you're gonna pay for that service. But if 75% of that list is no good, you're paying you're you're wasting a lot of money on um low-value leads. So I would suggest, it depends on your business, of course, ask at the minimum for a first name and their email address, and then when you uh create the email automation, you can at least address them with their first name, which is really helpful in converting as well, because it looks like you know them, you know, to some extent, and they were willing to give you their first name. And there's great reason to ask for phone numbers these days in some businesses, uh, especially great if you're gonna do SMS marketing, which is text-based marketing, which is huge conversions, which I'm not gonna go into that today, and I'm just starting to dip my toes into that, starting to collect um phone numbers so that people can receive text notifications about new posts or podcasts or whatever that may be. That's really the way things are going, and the open rate for text messages is huge relative to email. Okay, so tip number four is make sure those opt-in forms and landing pages look good, but there's also an argument to be made they can look like crap too, depending on your audience. You gotta test them, which is a tip coming up. We're not gonna talk about that. Oh, this it is, yes. Next tip number five is to split test everything. Now, if you've developed your own brand identity your brand and your messaging, and you have a visual brand kit, then you want that opt-in form and landing page to match your brand, really, as best you can. I mean, there's certainly tons of evidence out there that really crappy looking pages can convert well, but it depends on, you know, what you want to do. Personally, I like to stick with my brand look, overall feel, and because that's going to be more memorable, I think, in the long run to establish a brand identity through colors and image choices and the messages that you communicate, that type of thing. But I just want to give you a heads up. When you split test stuff, you could be really surprised that some, you know, really amateurist-looking opt-in form could convert better than a more professional one. But again, that depends on your business. So let's talk talk about tick tip number five. This is a more advanced marketing technique and there are there's some uh software and WordPress website themes that that I use. I use Thrive themes is what I use to develop marketing materials on my website, and I have a WordPress website. So opt-in forms, landing pages, uh headlines can be tested, all types of uh different types of opt-in forms that like you know pop up on the page or they're embedded in the page, all kinds of fun tools when you start split testing things. And I highly recommend some sort of form. I'm pretty I'm not sure about this, but I just switched over to convert kit for my email service provider, and I'm not sure if I can create a split test opt-in form, but I bet I can. And you anytime that you can split test something, you're gonna want to do it because you'll be so surprised by your results because you think you know what's good, and then the testing will tell you what people are responding to. And according to the my last marketing podcast, which was like two weeks ago, I shared a blog post from Neil Patel, who's a famous exceptional digital marketer that I follow. Um most companies have found that A B testing has become their preferred conversion optimization method and the most successful method for optimizing any type of conversion. So what does split testing mean? It means you need it simply means you need to test different aspects of your lead magnet opt-in form or landing page. So for example, you don't you don't test a lot of things at once. You test you isolate one thing that you're gonna test at a time. So here's an example. I'll create an opt-in form, a pop-up form that has an image on it. And images are always good to have, especially with people in it. Things tend to convert better when there's a picture of a person in it, and even better if that person is looking at your title or call to action. That's another little tip I can share with you. Happy to share with you. And what I will typically do is I'll create three to four versions of an opt-in form. I mean four is kind of overkill, start with three. And I'll test the image first. So each one of those forms there will be all the same except the image. And then I'll let it run for a couple of months. Or if I'm running paid traffic to it, I'll let it run for a week to see what converts better. And this is what I did on Facebook ads, because you can split test images on Facebook ads and Google AdWords too. You can test images. And it's so interesting to see which ones convert better. So you always want to test those images because I rarely write about what I think is going to convert better. And then once you find the images that works best, then you're going to test like the headline. Just the headline, not the subtext. So you're going to isolate each one of these elements as you find to this, tune this. And if you're a small business owner, I would say like it depends on how much traffic you get. Typically, you want a fair amount of traffic on that landing on those forms before you change them out, but it's a good idea to run some paid ads for a month to a landing page to see how it works. So you can get right to the meat of the matter, like what's working, what's not working. And then you can like shut off the ads unless they're doing really well. But that's a great way to test things, is either on paid ads on Facebook or on Instagram, Google Ads. You can do all sorts of image testing and headline and subtext testing. That's the fast way to it. The slow boat to China is just organically waiting people to show up to your website. So, anyways, tip number five, split test everything. And if you can afford to pay to test things, it's gonna you're gonna get results a lot quicker so that you don't have to wait around you know wait around and see what's going on. You can pivot when you need to and try something new if things aren't working. Okay, so there were some really interesting conversion optimizations that I shared from Niels. And I don't think I shared this, but I shared the link to his blog post that has this information. So really interesting is you want to test the color of that button where you're saying, you know, um, sign me up, get instant access, you know what they look like. Once you fill in the form, you push a button, and that button has a color. So here's an example of colors that have been tested. When someone turned a call to action button from green to red, it is shown to increase conversions by as much as 34%. That's pretty significant, especially when you're running paid traffic to that form. You want to use the colors that convert best. And if you go to Amazon, they use yellow. Is it yellow, a bright yellow button? I mean, it's a good idea to go to huge marketing websites and huge retail websites, which I'm doing right now. So Amazon has a yellow button, and their brand colors are really kind of orange. Amazon is that I'm looking at right now. Walmart brand colors are blue, and their buy now buttons are blue, so they could be like just type of branding thing, too. They may be sticking with their brand colors and finding that that works because it's you know has some coherence with the whole page. Just something to think about. Etsy is interesting, they have black buttons with white text, and um Walmart's all blue, Target's all red. So typically you'll see buttons that are in the the warm colors like yellow, orange, red convert well. Green, I don't I don't know so much, but you gotta test it. You gotta test it because you know your audience, you know your brand colors, you gotta test and see what works. And there was another great conversion optimization that I put into action once I read this. I'm like, holy crow, I gotta do this. So when you change a button from something that says see plans and pricing to get started today, it increased conversions by 252%. I saw that, I'm like, okay, I'm changing my buttons to get started today on many things. So I did that because why not give it a whirl? Okay, we're on to tip number six. Do some research to see what your competitors are using for lead magnets. Like, you know, what are they using? And uh there's tons of lead magnet ideas, and I like I said, I have that one that you can download in the link at the top of the show notes below. Or you can go to the athenaarena.com forward slash top LM ideas, all one word. So um a great idea where you can really get feedback is say you have a competitor or someone who similar, you know, in your industry that has a big following on YouTube. I'd go and look and see what their top viewed posts, what's the topic of their top viewed videos? That's a great place to start, along with the keyword research, of course. But see what your competitors are doing. And in some of those keyword research tools like I use, like Uber suggests, if I uh put in a keyword phrase, it's gonna show me the top performing pages for that, and then you can go right to that page and see what they're using for a lead magnet on that page, just as an example. So here are the top performing. This is according to Neil Patel, and HubSpot's another big marketing company. I get uh Neil Patel's a marketing company, HubSpot's a marketing company. These guys know how to do testing and they know what converts. So their top lead magnets, first of all, was an ebook, was number one, which that depends on your market. You gotta consider, you know, is anyone gonna spend the time to read it, or is it gonna end up in a file folder like many of my ebooks do? You gotta think about that. How can you gotta really make that ebook compelling and maybe you provide some sort of worksheet, like opportunity to like I have your uh I have a it's not an ebook, it's more of a starter kit, but in any event you get what I'm saying, and many people, marketers, create books that they send to you for free, but you you just pay for the shipping. So that's another avenue you could take as well. You actually get a book into someone's hand, they pay for the shipping, or you have a free, like downloadable book on Amazon. There's ways to go about this. So ebooks are one of them. My only concern about an e-book is it's not digestible immediately, necessarily, unless someone's looking for more advanced services that require some careful thought and consideration. You gotta consider the audience, like who's reading it, what are they looking for, and is the expertise I'm gonna provide in an e-book something that they're gonna want to consume right away? Uh, next up is webinars. And webinars, I you know, I I took a course from A. B. Porterfield, who is an exceptional digital marketer, and she is famously known as one who uh teaches digital course academy, which I took her course this year. She's awesome, and she shares all of her top insights over 14 years in this online marketing business. So she was very worth the price of admission to invest in her course, and she taught me a lot, which I'll share with you. So, webinars is her go-to for converting for high converting sales. Webinars. So it depends on what that ticket item is that you're selling, whether a webinar is appropriate or not, or is it overkill? You gotta consider that. And there's a fair amount of production and cost in getting paying for people to come to a webinar. You gotta think about that. Like, how can you generate registration leads into a webinar? Typically, running paid traffic is gonna be the fastest route if you can afford it. The next one is what I employ, and that's mini courses. And my opt-in is the top 10 online marketing checklist. So you get a checklist, which is a quickie download one-page document, and then I follow it up with an email series so that email one or two is like what's number one on my online marketing checklist. I do like a five-minute or less video, and you get a little bit of training, and you want to keep those videos pretty short and sweet, like less than five minutes for sure, under three is probably preferable. Depends again on the audience and the topic. And I'm an affiliate partner with uh a company called Sounds True that sells education, you know, mind, body, spirit related uh transformational online courses and books. And they shared with me that their top converting lead magnets are video-based, number one, and then audio-based, number two. So interesting to know if you're trying to sell online courses, you might want to take the lead from Sounds True. They're a pretty significant player in the personal development and spiritual growth transformation business. Okay, so that's number, so ebooks was one. This is on Neil Patel's list. Ebooks are number one, again, you gotta know your audience. Webinars number two, mini courses number three, that's what I'm employing. Checklists number four. Now, the beauty of checklists is they're quick, quick reads. One page, there you go. The checklist I created, I think, is gonna be a more like a two-pager, maybe one, just because I want the fonts to be legible. So it might be a two-pager for that reason, but it's gonna be a quick and easy read and just a reference, like, oh, I'm gonna go check my checklist. Let's see if you know you can check things off. You're like, okay, I tried this lead magnet, I tried that, you know, simple task there. And then the next on the list is a guide or a starter kit. Now, Amy Porterfield said she shared that her uh one of her best converting lead magnets is a starter kit. So if you've listened to my webinar, I created a start uh personal branding starter kit, like how to do a starter kit for branding your business. So I took her lead on that and look, let's do a starter kit. And what's interesting about them is they're it requires engagement and requires thought. There's space in the in the starter kit to write down your ideas and thoughts because I'll ask a question, like, you know, get you to start thinking about branding and all different aspects of branding. So those those are the top five from Neil's Patel's list. And then there was some crossover from the HubSpot list, so um, they're all kind of in alignment there. So tip number seven. And this I've you know known about for quite a while and really started to employ it now that I have a podcast, and um I do a lot of blogging and YouTube channels, stuff like that. So develop lead magnets for your blog posts, your podcasts, your videos. And as you can see today, I developed a lead magnet just for this podcast. Because if you're gonna create a blog post, a video, or a podcast where you're sharing valuable information, it's a nice idea to give per people that next step. All right, what's the next step I can take with you? Or how can I make this podcast more valuable to you? What kind of takeaway can you take home and start putting things into action? So when you start developing lead magnets and you're doing a fair amount, if you're creating a lot of content like I am, podcasts, blog posts, you want to, instead of writing a ton of blog posts as an example, do 12 a year. This is my for people, you know, if you don't think you can keep up with one a week, do one a month. But make sure that blogcast that sorry, that blog post, you've really done some keyword research around it as an example. This is another thing I do. I'm like, let's I start with the top blow to advise you on some blog posts, part of my services, let's find the 12 top blog posts to put your attention on this year. And then we develop a strategy of like what's the lead magnet gonna be? Because the the point of the blog post is what to do, to develop customers, create sales. So you've got to think through the strategy of everything that you're creating so it helps build your business, build engaged followers, and have really standout customers and clients to just love and refer everything that you do. Okay, so the HubSpot article that I found, which I'll share with you, um, was all around creating lead magnets for content, like I'm talking about. And they had some really great ideas around this. So, like if you have a blog post or a podcast, some other types of lead magnets, number one was a resource library. And I'm creating I have a resource library in my other website, the Mind, Body, Spirit Network, where I put together resources for people that are interested in energy healer training or doing energy healing on themselves. I have an entire landing page and resource library for that type of thing. I also have another one for like shamanism and sound healing. So I have a whole resource library, which is a great way to get people more engaged in what you do, and it shows that you're curating things so that people don't have to go all over the web to find stuff. You, as the expert, can find good stuff that you would recommend to them. Another great lead idea is a template of any sort. How can you make someone's life easier? And just some examples that I can share would be like um I have a friend who's a wedding planner, and she's creating templates for how to plan your wedding, as an example. Or if you use uh Canva to develop create images for your social media posts, or you can you can create a template that people can use inside of Tam uh Canva. And I have the my friend who's the wedding planner, she uses the Asana for for project and and work management flow. And people are creating templates for Asana as an example. So any type of tool or template or workbook or worksheet or journal that you can create to help get people more organized. Organization is huge, there's a big interest in any type of tool to help people get better organized around things, that's a great lead magnet. Here's another great one. Private access to a group. I loved this one. And this is something I could do as a podcaster as an example. I could say, oh, um, opt into my private access group, and maybe I that you'll receive podcasts that only the act only the group will receive, just as an as an example. And then um the next one, which Neil Patel uses to he really encourages this. This requires a little more development. You may have to hire some developers to help you with this, but a tool or an app. You create a tool or an app, and I I created it a simple app for my website so that now I'm on people's phone. Right? There's a pretty little icon for the Mind Body Spirit Network, my other website, that's right on people's phone. I mean, that's a great branding, brand awareness opportunity there. And lastly, is sharing secret insights. And you can share this type of thing in a blog post, a podcast, wherever. Like, and some examples were my top converting email subject line. Like, as a marketer, I'm like, yeah, I want to know. That's a lead magnet. I'm like, heck yeah, I want to know what your top converting email subject lines are. Or my top converting lead magnets, or my top converting calls to action or button colors. So secret insights that you have gleaned over years of experience and hundreds, if not thousands, of client encounters, you're gonna have some wisdom and insights that would make a great lead magnet. So that's it for today's top seven tips for creating a compelling lead magnet. Let's review them one more time. Number one, do the research. Number two, make sure that lead magnet is being put in front of the right audience. If it's not, you're gonna have poor performance. Tip number three, make sure the headline and the subtext are super compelling. Get people engaged and interested in what it is you have to offer. Tip number four, make sure your opt-in pages or forms make a great first impression and really kind of match your brand voice, your brand colors, your brand voice, your whole branding intention. Tip number five, split test everything. I can't emphasize that one enough. Again, I understand it's a more advanced technique, requires different types of software to accomplish, but if you can hire someone to help you do split testing, run paid ads to split testing pages, there's plenty of resources, and I'm pretty sure I mean I just started Convert Kit, but something like your email service provider. Many of them now, I know MailChip has them, Convert Kit has them, Kajabi has them. The the option to the feature to create opt-in forms that can be split tested. That's the easy way to go about it is to find a service provider like those that are already doing it without having to invest. I mean, what I invested in doesn't cost a lot of money, but it's a little more involved, so I use Thrive Themes in my WordPress website to have all of these split testing opportunities on many fronts. Uh, number six is check out what your competition is doing. What are they using for lead magnets? What are their top converting, most engaged videos? Get some ideas there. And then the tip number seven is start thinking beyond your home page for generating leads. Start generating think of a strategy when you're creating content like a blog. Less is more. Don't try to crank out a blog a week if you can't. I'd rather you do a blog a month and create a lead magnet that leads people from the blog to the next step. And make sure those blog posts are leading to business, not super too general. If you're putting that much time and effort into it, you want really engaged leads from it. So don't forget again, there's a link at the top of the show notes to go get my um Top Converting Lead Magnet Ideas. It's a checklist, and um, or you can go to the Athena Arena.com forward slash top LM Ideas. All one word. Thanks for joining me. I think next week we're gonna do a mastering your inner game episode. I'm not sure of the topic yet. I want to kind of canoodle that around and see what pops up for you. I will see you next week.