The Athena Arena

What is the #3 Thing Small Business Owners Miss Entirely When Marketing Online?

December 28, 2022 Liz Gracia Episode 10
The Athena Arena
What is the #3 Thing Small Business Owners Miss Entirely When Marketing Online?
Show Notes

Before I get started, here's a link to access:
The Content Marketing Starter Kit: The Definitive Guide to What a Content Marketing Strategy Is

What do you think the #3 thing is that most small business owners and solopreneurs miss entirely before launching a new website, a blogging calendar, a Youtube channel, podcasts, or lead magnets?

Remember, I have been developing and creating SEO-driven WordPress website design and content marketing strategies for small businesses since 2009

This particular aspect of online marketing is neglected by the business owner, or better put; the business owner lacks awareness of it; I have seen this in 95% of 100s of clients. 

What do you think this is?

The answer is developing a content marketing strategy before diving into any written content. 

Today, I am starting with the basics and your website.

We’re going to go into more advanced discussions on creating a content marketing strategy next week since it is the beginning of a new year, and I don’t know about you, but I love the energy, excitement, and possibilities that come with the start of a new year, and planning for a new year for my business.

So before I get into my valuable recommendations, let's answer these two questions first:

Why does developing a content marketing strategy matter?

And why is it so significant in your consciousness?

Listen in to today's podcast, get all the answers and get yourself off on a more well-informed start in 2023.

Again, here's a link to access:
The Content Marketing Starter Kit: The Definitive Guide to What a Content Marketing Strategy Is

And if you missed my Episode 5 about the significance of keyword marketing research, also my #1 thing you don't want to miss in your online marketing efforts, then here's the link to review this episode again.

What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?

Get my Top 10 Online Marketing Checklist here and find out!

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