The Athena Arena

What's the #2 Thing Small Business Owners & Solopreneurs Miss Entirely Before Diving Into Online Marketing?

December 07, 2022 Liz Gracia Episode 8
The Athena Arena
What's the #2 Thing Small Business Owners & Solopreneurs Miss Entirely Before Diving Into Online Marketing?
Show Notes

What do you think the #2 thing is that most small business owners and solopreneurs miss entirely before launching a new business, a new website, a Youtube channel, podcasts, or lead magnets?

Now when I first started my WordPress webs design and content marketing business in 2009, I couldn't articulate what this thing was until an aha moment I had at a business networking meeting sometime in 2017 ish 

So do you know what this #2 thing most small businesses and solopreneurs entirely miss in their business development and online marketing efforts is?

It’s branding, or if you are the face of your company, then it’s referred to as personal branding.

Why does it matter, and why is it so significant in consciousness?

Listen to today's episode on branding and personal branding where I will spell out "The Personal Branding Starter Kit," the basic blueprint for developing your personal brand or a brand for your business.

It's way more than just your logo or website design!

Here are some resources I mentioned or promised:




What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?

Get my Top 10 Online Marketing Checklist here and find out!

Follow me on Social Media here: