The Athena Arena

How to Master Your Inner Game When It Comes to Keyword Marketing Research?

November 16, 2022 Liz Gracia
The Athena Arena
How to Master Your Inner Game When It Comes to Keyword Marketing Research?
Show Notes

This week I am discussing a topic around Mastering Your Inner Game related to keyword marketing research and developing a content marketing strategy in general.

That’s kinda weird, right?

How can they possibly be related?

So let’s do a little recap, and then I will connect the dots.

Last week I covered the #1 thing most small business owners & solopreneurs miss entirely from their online marketing and web development efforts.

Since 2009 I have been helping people with website design and search engine optimization. I realized that everyone who has come to me needs to be aware that keyword research is essential to anyone’s online content.

GOOGLE has a huge database of information that is easily accessible through keyword research tools.

Understanding your market from a search point of view is reasonable and rational before diving into any content development, especially your website and lead magnets.

There’s more than enough time and money wasted on these two endeavors to warrant how significant keyword research and developing a content marketing strategy can be.

And this is the type of service you would receive from SEO and SEM agencies, which is what I do as well, except that I think I get more intentional about getting you involved in the process and the strategy so that you get connected energetically to your target audience. 

I don’t think most SEO-SEM agencies do this. It’s a different understanding and approach to helping you get conscious instead of handing this off to someone else and perhaps inadvertently giving away your own power in the process.

This is a whole other topic I’m not going to get into today, I want you to ponder this possibility.

Listen to this episode as you discover powerful insights and growth hacks in your efforts to create the business and life you dream of.

Here are some other resources I mention:

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