The Athena Arena

What's the #1 Thing Most Entreprenuers Miss Entirely in Their Online Marketing Plan?

November 09, 2022 Liz Gracia Episode 5
The Athena Arena
What's the #1 Thing Most Entreprenuers Miss Entirely in Their Online Marketing Plan?
Show Notes

Hey there!

What’s the #1 thing most small business owners and solopreneurs miss entirely before they develop a new website (or update it), create lead magnets and email nurture funnels, offer products or services, develop online courses,make videos, write blog posts, launch an online business or even launch podcasts? 

I’ve been in the SEO-driven WordPress website design and digital marketing world since 2009. I see the same thing repeatedly, and today we’re going to discuss the #1 thing most people neglect before diving into a new website or any online marketing effort.

But before I do, 

my name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of 

Welcome to episode 5 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and for all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!

 So let’s get to today’s topic..the #1 thing most business owners miss entirely before diving into developing any content marketing assets.

Most people have “online Overwhelm”, meaning you can’t keep up and don’t know where to begin!

Does this sound familiar?

It can become analysis paralysis and you start throwing spaghetti at the walls to see what sticks. 

What if told you there’s an easy way to assess the viability of any marketing content you are creating before spending an inordinate amount of time and effort in creating it. 

This is true for product and services development and business development in general.

Stop floundering, guessing, and wasting valuable time! 

Create an easy yet powerful clarity-driven roadmap and structure around an intelligence-based content strategy that gets results. 


So Let’s see how intuitive you are…what do you think is the #1 thing most entrepreneurs miss before diving into online marketing or even developing a business plan?

Before I tell you what it is, let’s first define content marketing assets.

It may seem obvious, but let’s not leave any stone unturned.

·        Website,

·        Lead Magnets,

·        Email nurture funnels,

·        Digital courses,

·        Launching an online business,

·        Videos,

·        Podcasts, and

·        Social media posts

All of these content assets can take a significant amount of time.

Here are the links I promised you  to move forward today:

Get my Business Awareness Boost here.

Keyword Research Tools I've used:


What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?

Get my Top 10 Online Marketing Checklist here and find out!

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