The Athena Arena

What's Up with Athena & Wonder Woman? Hint: Archetypes in Branding- They're Powerplays!

October 26, 2022 Liz Gracia Episode 3
The Athena Arena
What's Up with Athena & Wonder Woman? Hint: Archetypes in Branding- They're Powerplays!
Show Notes

Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in Marketing

So what’s up with the name of my website and podcast, The Athena Arena and the tagline supercharge your business with a “Wonder Woman Brand”?

You may be wondering, Why Athena and why wonder woman brand?

What feeling or emotion does it evoke for you?

Is it intriguing or does it fall flat?

Does it give you an idea as to what it’s all about?

I have found that it immediately grabs someone’s attention… why do you think that is? 

Well, it has to do with using the power of archetypes in branding to communicate quickly who you serve, what value-driven results you produce for clients, and painting a picture for your clients future.

If the notion of using archetypes in branding is new to you, then stay tuned for today’s quick introduction to archetypes in branding, why it’s a powerplay in consciousness, and why advertising agencies have been using these for decades either consciously or unconsciously, to speak to their ideal clients.

Welcome to episode 3 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!

So how can you supercharge your business by using an Archetype in branding?

Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in Marketing

Archetypes in Branding Book
A toolkit for creatives and strategists I HIGHLY recommend for your marketing library

The Power of Brand Archetypes Webinar
Discover The Power of Brand Archetypes in a Growth Hack in Marketing. Register for FREE here

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?

Get my Top 10 Online Marketing Checklist here and find out!